TaylorMade Golf has just expanded its P·Series with the new P·770 and P·7CB irons, continuing its reputation for delivering high-performance, precision-engineered clubs. These latest players' irons are designed to offer a superior blend of feel, control, and consistency that fans of the P·Series have come to expect.

Tour-Driven Design
Inspired by feedback from tour pros and thorough analysis, the P·770 and P·7CB irons feature a compact, clean profile that’s sure to catch the eye. Both irons sport the classic thin top line and smaller blade of a players' iron, but the P·7CB is notably slimmer and more compact. This refined shape is meant to inspire confidence and deliver the control and precision that skilled ball strikers need. Meanwhile, the performance hallmarks of the P·Series—reliable feel and consistency—remain intact.

For the P·770, a modified leading edge enhances shot shaping and ensures clean turf interaction, while the P·7CB’s sole camber and progressive bounce keep turf interaction smooth and consistent across all clubs.

Proven by the Pros
The P·7CB irons are already making waves on tour. Rory McIlroy captured victories at the Zurich Classic and Wells Fargo Championship in 2024 with the P·7CB 4-iron in his bag. Collin Morikawa used the same club for three straight top-five finishes at the PGA Championship, Charles Schwab Challenge, and The Memorial Tournament, and later switched to a full set of P·7CB irons for the Scottish Open and The Open Championship. Tommy Fleetwood also chose the P·7CB 3-iron for his rounds at the Scottish and British Open.

Left: Colin Morikawa, Right: Tommy Fleetwood

Pure Feel and Feedback
Both the P·770 and P·7CB irons are engineered to deliver a remarkable feel at impact. The P·770 features a forged construction that provides a smooth, satisfying feel, along with precise sound and feedback. Matt Bovee, TaylorMade’s Global Category Director for Irons and Wedges, calls it the “most forgiving, best feeling P·770 to date,” perfect for players seeking a balance of forgiveness and control.

The P·7CB irons, on the other hand, use Compact Grain Forging, applying 2,000 tons of pressure to create highly responsive 1025 soft carbon steel for what Bovee describes as the “purest feeling” irons TaylorMade has produced.

Built for Consistency
Consistency is a key focus across the P·Series. Both P·770 and P·7CB irons are equipped with precision-milled faces and grooves for consistent launch, spin, and distance control. The P·770 utilizes TaylorMade’s FLTD CG™ technology to optimize launch conditions by positioning the center of gravity (CG) lower in the long irons and higher in the short irons. The updated tungsten weighting and slightly wider sole further enhance consistent flight and forgiveness, especially in the longer irons.

The P·7CB irons maintain a constant CG, giving players reliable, predictable ball flights with the right spin for precise shot shaping. Designed with better players in mind, these irons offer a unique combination of feel and forgiveness in a compact design.

Pricing and Availability
The P·770 and P·7CB irons are available now from authorized retailers, priced at RM9,350 for a seven-piece set.

TaylorMade Golf announced the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

“We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold, we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.” - Brian Bazzel, VP of Product Creation

What 10K MOI means to the golfer
In its simplest form, higher MOI = more forgiveness. Higher MOI reduces head rotation on off-centre impacts, protecting ball speed on mis-hits and delivering more consistent launch conditions. This is measurable forgiveness. The Qi10 Max driver boasts a combined total MOI of 10,000 g-cm² (10K), a feat that is the result of advanced lightweight materials, a reinvented head shape and strategic placement of mass.

The forgiveness of Qi10 Max can be a benefit to golfers of all skill levels, from the everyday golfer to a major champion like Team TaylorMade’s Nelly Korda and Collin Morikawa.

Qi10 MAX: Four Key Technologies
The formula for achieving optimal performance in a 10K MOI driver requires the unified integration of four key technologies:

• Advanced Construction with Infinity Crown: TaylorMade’s advanced construction techniques allow strategic mass redistribution, enabling a deep and low Center of Gravity (CG) for optimal launch and spin control while maintaining high MOI. The new crown covers 97% of the top surface creating a clean and elegant look.
• Optimized Head Shape: The Qi10 Max features a shallower head shape that extends from front-to-back, housing a concentrated mass at the extreme limit from CG. This unique head shape contributes significantly to the clubhead’s inertia by allowing mass to be placed further from the center of the clubhead.
• Carbon Face Technology: The Qi10 Max utilizes the third generation of 60X Carbon Twist Face®, delivering a fast face on center strikes, while also preserving ball speed on mis-hits. This technology works in conjunction with a redesigned ledge that houses the face in a position that flexes in unison to efficiently optimize energy transfer at impact.
• Torque-Control Shaft: TaylorMade’s extensive research and testing led to the development of a shaft with lower torque, promoting improved face closure at impact. This innovation is the final piece in the quest for 10K MOI with TaylorMade performance.
  

“This quest to 10K is the sum of a variety of proven TaylorMade technologies that have been integrated into a new shape in the Qi10 Max, literally giving us the most forgiving driver in TaylorMade history with the highest MOI we’ve ever achieved. On top of it, the evolution of 60X Carbon Twist Face features a new blue colour pattern and high contrast topline that works in unison with the Infinity Carbon Crown to provide a very clean and refined look at address position.” - Tomo Bystedt, Senior Director Product Creation

Qi10 LS: Forgiveness, adjustability and performance for the better player
Qi10 LS delivers a lower spin and lower launch that is engineered to optimize performance for players with faster swing speeds and higher spin rates. With a deep face and a more compact overall head shape, Qi10 LS will be the preferred driver for many of Team TaylorMade’s Tour athletes.

Utilized throughout the Qi10 family, the Infinity Crown marks a significant leap forward in TaylorMade's carbon crown construction.

By extending carbon fibre to the extreme perimeter of the head and aligning it flush with the top of the face, this new design maximizes mass savings. This innovative approach removes excess weight previously located in less advantageous positions, resulting in optimal redistribution of mass for lower CG and better spin properties critical to players who choose the Qi10 LS driver.

Qi10 LS also incorporates a new, more efficient moveable weight that features a single 18g steel sliding weight housed by an innovative track system. Strategic shaping along the sole is designed to deliver better aerodynamics with reduced turbulence.
The redesigned structure allows the adjustable weight to move farther forward and lower relative to its predecessor, resulting in a lower balance point and optimized inertia for a more forgiving low-spin experience.

Qi10: Complete performance
The Qi10 driver has been strategically engineered to help players optimize distance and maximize forgiveness, wrapped in a clean, confidence-inspiring package. Qi10 features lower CG projection and higher MOI than previous TaylorMade drivers in this category, creating a driver aimed at golfers seeking the ultimate blend of distance and forgiveness.

A brand-new, slightly larger address shape combined with the clean look of the Infinity Carbon Crown and a high contrast topline for enhanced alignment that inspires confidence for all levels of golfers.

Qi10’s re-engineered 60X Carbon Twist Face is significantly lighter than traditional titanium and creates a more efficient energy transfer with a new supporting structure that promotes faster ball speeds. The face is also designed for improved preservation of ball speed on off-centre shots.

The entire Qi10 family of drivers feature a 4° loft sleeve (+/- 2°) and build upon proven TaylorMade technologies such as the Thru-Slot Speed Pocket™ designed to optimize ball speed on low face hits.

Specifications & Availability
Qi10 Max, Qi10 LS and Qi10 will be available in stores in February, 2024.

Qi10 Max has loft offerings of 9.0° and 10.5°. Shaft offerings are Fujikura Speeder NX TCS 50 (R, S) and Mitsubishi Diamana Blue TM50 (R, SR, S). Qi10 Max also comes in a women’s version at 12.0° loft with Mitsubishi Diamana Blue TM40 shaft.

A lightweight High & Light (HL) version of the Qi10 Max both at 10.5° and 12.0° lofts will be available in custom.

Qi10 LS is offered in lofts of 9.0° and 10.5°. It comes with two shaft options in the Mitsubishi Tensei AV Limited Blue 65 (R, S), Mitsubishi Tensei AV Limited Black 65 (S) and the Mitsubishi Diamana Silver TM50 (R, SR, S)

Qi10 comes with the 9.0° (RH) and 10.5° (RH/LH) lofts. The driver is equipped with Fujikura Ventus TR Blue 5 (S, R) and Mitsubishi Diamana Blue TM50 (R, SR, S) shafts.

When it comes to pushing the boundaries of golf club design, COBRA Golf is no stranger to innovation. Their latest masterpiece, the LIMIT3D irons, marks a monumental leap in the world of golf clubs as they introduce the first set of commercially available 3D-printed steel irons. Following their pioneering 3D-printed steel putter in 2020 and a complete line of KING 3D-printed multi-material putters in 2021, COBRA's engineers set their sights on revolutionizing iron design using the same cutting-edge technology.

Partnering with nTop, a trailblazer in computational design software, COBRA embarked on a mission to craft a compact player's blade that offers the forgiveness of a game-improvement club without sacrificing the feel of a forged iron. The result? The LIMIT3D irons are a groundbreaking achievement in both performance and manufacturing.

"COBRA is always exploring new technologies to enhance our products and performance," said Mike Yagley, Vice President of Innovation & AI at COBRA Golf. "nTop’s computational design tools and 3D printing allowed us to create a design that looks and feels like a forged blade but performs like a game-improvement iron. No one has achieved this before, and we're thrilled to introduce these unique irons to golfers everywhere."

The challenge in iron design has always been balancing forgiveness with the sleek profile favored by better players. COBRA's mission was to create an iron that retains the compact shape and feel of a blade while providing the forgiveness aspiring players need. Traditional methods like casting and forging simply couldn't achieve this, but with nTop's software and 3D printing technology, COBRA made the impossible possible.

The LIMIT3D irons boast a fully 3D printed 316L stainless steel body with an innovative internal lattice structure, allowing 33% of the clubhead's weight to be repositioned without compromising strength. This design enables up to 100g of tungsten to be placed in the heel and toe areas, resulting in a low center of gravity (CG) and an exceptionally high moment of inertia (MOI) for its compact size.

The outcome is a blade shape with low CG, high forgiveness, and impressive distance—comparable to COBRA’s KING TEC or TEC-X irons.

Moreover, the combination of nTop’s design software and additive manufacturing accelerated COBRA's prototyping process. Engineers could rapidly iterate designs and optimize internal mass distribution and acoustics, producing a final product that exceeded expectations in aesthetics, performance, and feel.

"Our new Limited-Edition 3D Printed irons reflect COBRA's commitment to pushing the limits of performance and technology," said Jose Miraflor, Vice President of Product Architecture at COBRA Golf. "These irons represent the most significant technological advancement in the category in the past 20 years and offer a glimpse into the future of golf club design."

With only 500 sets available worldwide (and just one in Malaysia), the LIMT3D irons are a true collector’s item. Each of the first run 500 sets are marked with 1/500 which truly makes them the “first” of their kind.

Looking to be one of the lucky 500 to own a set of these? Valued at over RM14,000, COBRA Golf is partnering with MST Golf to give customers a chance to win the limited edition irons from 1st to 31st July 2024. Customers will have 1 lucky draw entry to win the COBRA LIMIT3D iron set with every RM300 spent on COBRA or PUMA products from any MST Golf store during the period. More details about the lucky draw can be found through MST Golf stores or MST Golf social media pages.

TaylorMade Golf introduced the all-new Qi10 Family of Fairways and Rescues. Breakthrough technologies are in abundance with an Infinity Carbon Crown in fairways and precision weighting and shaping in hybrids.

Both fairways and hybrids come in three different models: Qi10, Qi10 Max and Qi10 Tour.

Each member of the Qi10 fairway wood and hybrid family has a uniquely optimized face design focused around maximizing ball speed across the face for each individual loft. TaylorMade engineers used iterative computer simulations to determine the shape and thickness of each area to properly maximize the COR area around where golfers are most likely to impact the ball with each fairway model.

The Qi10, Qi10 Max and Qi10 Tour fairways boast the all-new Infinity Crown that provides a clean, uninterrupted view at address while simultaneously optimizing performance. Engineers relied on this new design to reshape the club, shifting more weight lower in the clubhead to maintain high inertia with a slightly enlarged face profile to inspire confidence and generate ball speed.

Qi10 Fairway: Perfect Blend of Distance and Forgiveness
The most widely used version on Tour and among amateurs, the Qi10 Fairway is the perfect blend of distance and forgiveness, while the precision CG location delivers a combo of high launch and low spin.

“One thing that golfers may not know is that the steel model of TaylorMade fairway woods is among the most played on Tour year after year. With the added performance of Qi10 delivered by the Infinity Carbon Crown and repositioned internal mass pads, we are confident that trend will continue. This is a very clean overall design that delivers the vibrant sound and powerful distance that TaylorMade fairway woods are accustomed to achieving.” - Tomo Bystedt, Senior Director Product Creation

The Qi10 Fairway incorporates proven TaylorMade technologies such as the Thru-Slot Speed Pocket™ and laser etched topline. Respectively, these features boost speed on low face shots and promote consistently accurate alignment. Continuing the legacy of V Steel™ technology, the Qi10 Fairway's sole design improves turf interaction and versatility.

Internal mass pads have been designed for balanced performance, weight has been split between low-forward and low-back to produce a hot trajectory with ample forgiveness.

Qi10 Max Fairway: Extreme Forgiveness & Playability
The Qi10 Max Fairway takes TaylorMade’s proven formula for this target golfer and enhances it for extreme forgiveness and playability. Its larger front-to-back shape allows for increased inertia that’s designed to deliver more stability at impact. A shallower profile and extreme MOI allows for higher launch and forgiveness across the face making this the most forgiving fairway TaylorMade has ever made.

Departing from the traditional, the Qi10 Max Fairway boasts an ultra-high MOI construction, combining low CG projection with a confidence inspiring 200cc head volume. Internal mass pads have been designed for maximum forgiveness with the weight moved to the extreme low back, making this fairway TaylorMade’s easiest to hit in the line.

Qi10 Tour Fairway: Three Fairways in One
The Qi10 Tour fairway features a titanium head that frees up additional mass for precise CG placement in a compact, Tour-proven shape. It boasts a lower profile moveable weight system with a 50g sliding weight and a 2° loft sleeve to offer versatile flight options. Golfers can shift the weight back for higher launch and stability, center it for all-around performance or move it forward for a low-spin ball flight with maximum distance.

New to the Qi10 Tour Fairway is the integration of a TSS weight and the innovative Infinity Carbon Crown. The TSS weight enables precise customization for pinpoint swing weighting, while the infinity crown provides a sleek, clean look at address that makes alignment easy.

Qi10 Tour fairway combines proven TaylorMade innovations like multi-material titanium carbon construction, laser topline alignment and Twist Face®. These features blend seamlessly to enhance overall performance across a variety of on-course scenarios.

Availability & Specifications
The Qi10 family of fairways will be available at retail in February 2024.

Qi10 fairways are available in 3-wood (15°) and 5-wood (18°) with Fujikura Ventus TR Blue FW 6 (R, S) and Mitsubishi Diamana Blue TM0 (R, SR, S) shafts.

Qi10 Max fairways are a available in 3-Wood (16°), 5-Wood (19°), and 7-Wood (22°) with Fujikura Speeder NX TCS 50 (S, R) and Mitsubishi Diamana Blue TM50 (R, SR, S) shafts. There is also a women’s Qi10 Max offering in the same lofts with Mitsubishi Diamana Blue TM40 shaft.

Qi10 Tour fairways are available 3-wood (15°) and 5-wood (18°) lofts with the Mitsubishi Tensei AV LTD Blue (S) and Mitsubishi Diamana Blue TM50 (R, SR, S) shafts.

Qi10 Rescue Family
The Qi10 family of Rescue™ clubs is headlined by the all-new Carbon Crown in the Qi10 and Qi10 Max models, which frees up mass for optimal weight distribution and forgiveness. Each Rescue features a different shape with the oversized Qi10 Max, classic Qi10 and compact Qi10 Tour.

The Qi10 Rescue has internal split weighting and low CG to create a versatile Rescue with extremely long distance and easy, high launch. The mid face height allows for easy launch from tight lies and confidence off the tee. Both Qi10 and Qi10 Max hybrids have the proven V Steel™ sole to improve turn interaction and versatility.

Featuring rear-leaning perimeter weighting and ultra-low CG, the Qi10 Max is a versatile Rescue engineered for high launch and max forgiveness. A shallow face height allows golfers to hit it high from anywhere.

Qi10 Tour Rescue has a deeper forged C300 face with a higher toe that provides a look and performance for players seeking the ultimate combination of distance, workability, control and iron-like turf interaction with excellent versatility. Internal heel-toe weighting promotes added forgiveness with a more compact look.

The entire Qi10 Rescue family features Thru-Slot Speed Pocket to optimize speed on low face hits and Twist Face corrective face angles designed to overcome inherent golfer tendencies on mis-hits to produce straighter shots.

Availability & Specifications
Qi10, Qi10 Max and Qi10 Tour hybrids will be available in stores in February 2024.

The Qi10 Rescue has lofts of 3-19°, 4-22°, 5-25° with Fujikura Ventus TR Blue HB (7S) and Mitsubishi Diamana Blue TM60 (R, S) shafts.

Qi10 Max comes in lofts of 3-20°, 4-23° and 5-27°. They are equipped with Fujikura Speeder NX Blue (S) and Mitsubishi Diamana Blue TM60 (R, S) shafts. A women’s offering is also available with the Mitsubishi Diamana Blue TM40 shaft.

The Qi10 Tour Rescue is offered in lofts of 2-17°, 3-19.5° and 4-22° with the Mitsubishi Tensei AV LTD Blue (S) and the Mitsubishi Diamana Blue TM60 (R, S) shafts.