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XXIO 12 and latest XXIO X unveiled to retailers and media at Forest City
The highly-anticipated new XXIO 12 range and the latest XXIO X (Eks) series were unveiled to dealers and selected media during an excursion to Forest City Golf Resort in Johor on December 15-17, 2021.
The launch proper was staged on December 16 at the resort’s driving range, where Dunlop Srixon Sports Asia (DSSA) Managing Director Takuya Ono welcomed the guests and thanked them for their support in 2021. DSSA Marketing Manager Leon Low noted that dealers who achieve their minimum sales commitments will stand a chance to win a trip to the 2023 Open Championship.
The fully-hosted three-day, two-night event also incorporated two rounds of golf, the first at Forest City’s Legacy Course crafted by Jack Nicklaus and the second at the Classic Course designed by Liang Guo Kun. To top off a great outing, each guest received an early Christmas present … a brand new XXIO 12 driver!
The XXIO 12 clubs feature the aerodynamic-enhancing ActivWing technology in the driver, fairway woods and hybrids, enhancing the easy distance that the range is renowned for. The ultra-lightweight irons meanwhile utilise cutting edge flex technologies and exotic materials to promote higher ball speeds with easy swings. XXIO 12 also offers ladies versions across the range.
XXIO X meanwhile caters for skilled players with moderate to fast swing speeds looking for lightweight clubs that are easier to hit.
The XXIO 12 and XXIO X ranges will be available at retail on January 12, 2022. The initial promotional period will offer free items with each purchase, while stocks last – a caddie bag for iron sets, Boston bag for drivers, shoe bag for fairway woods and pouch for hybrids.