To say the launch monitor has become ubiquitous and vital in golf is like saying Google is a useful tool on the internet. Not only is it likely that you will find player after player on golf’s elite professional tours staring at the launch numbers churned out from a GCQuad or Trackman 4, golf equipment retail’s most important asset today is the magic box that tells both fitters and customers alike that yes, this is the best club you’ve hit today. No other consumer product on the planet—not dishwashers or minivans, not pizza stones or sports bras, not table saws or OLED TVs—has a device that can define unequivocally this product is better than that one but more importantly this product is that much better than the one you currently own.