When it comes to pushing the boundaries of golf club design, COBRA Golf is no stranger to innovation. Their latest masterpiece, the LIMIT3D irons, marks a monumental leap in the world of golf clubs as they introduce the first set of commercially available 3D-printed steel irons. Following their pioneering 3D-printed steel putter in 2020 and a complete line of KING 3D-printed multi-material putters in 2021, COBRA's engineers set their sights on revolutionizing iron design using the same cutting-edge technology.

Partnering with nTop, a trailblazer in computational design software, COBRA embarked on a mission to craft a compact player's blade that offers the forgiveness of a game-improvement club without sacrificing the feel of a forged iron. The result? The LIMIT3D irons are a groundbreaking achievement in both performance and manufacturing.

"COBRA is always exploring new technologies to enhance our products and performance," said Mike Yagley, Vice President of Innovation & AI at COBRA Golf. "nTop’s computational design tools and 3D printing allowed us to create a design that looks and feels like a forged blade but performs like a game-improvement iron. No one has achieved this before, and we're thrilled to introduce these unique irons to golfers everywhere."

The challenge in iron design has always been balancing forgiveness with the sleek profile favored by better players. COBRA's mission was to create an iron that retains the compact shape and feel of a blade while providing the forgiveness aspiring players need. Traditional methods like casting and forging simply couldn't achieve this, but with nTop's software and 3D printing technology, COBRA made the impossible possible.

The LIMIT3D irons boast a fully 3D printed 316L stainless steel body with an innovative internal lattice structure, allowing 33% of the clubhead's weight to be repositioned without compromising strength. This design enables up to 100g of tungsten to be placed in the heel and toe areas, resulting in a low center of gravity (CG) and an exceptionally high moment of inertia (MOI) for its compact size.

The outcome is a blade shape with low CG, high forgiveness, and impressive distance—comparable to COBRA’s KING TEC or TEC-X irons.

Moreover, the combination of nTop’s design software and additive manufacturing accelerated COBRA's prototyping process. Engineers could rapidly iterate designs and optimize internal mass distribution and acoustics, producing a final product that exceeded expectations in aesthetics, performance, and feel.

"Our new Limited-Edition 3D Printed irons reflect COBRA's commitment to pushing the limits of performance and technology," said Jose Miraflor, Vice President of Product Architecture at COBRA Golf. "These irons represent the most significant technological advancement in the category in the past 20 years and offer a glimpse into the future of golf club design."

With only 500 sets available worldwide (and just one in Malaysia), the LIMT3D irons are a true collector’s item. Each of the first run 500 sets are marked with 1/500 which truly makes them the “first” of their kind.

Looking to be one of the lucky 500 to own a set of these? Valued at over RM14,000, COBRA Golf is partnering with MST Golf to give customers a chance to win the limited edition irons from 1st to 31st July 2024. Customers will have 1 lucky draw entry to win the COBRA LIMIT3D iron set with every RM300 spent on COBRA or PUMA products from any MST Golf store during the period. More details about the lucky draw can be found through MST Golf stores or MST Golf social media pages.

TaylorMade Golf introduced the all-new Qi10 Family of Fairways and Rescues. Breakthrough technologies are in abundance with an Infinity Carbon Crown in fairways and precision weighting and shaping in hybrids.

Both fairways and hybrids come in three different models: Qi10, Qi10 Max and Qi10 Tour.

Each member of the Qi10 fairway wood and hybrid family has a uniquely optimized face design focused around maximizing ball speed across the face for each individual loft. TaylorMade engineers used iterative computer simulations to determine the shape and thickness of each area to properly maximize the COR area around where golfers are most likely to impact the ball with each fairway model.

The Qi10, Qi10 Max and Qi10 Tour fairways boast the all-new Infinity Crown that provides a clean, uninterrupted view at address while simultaneously optimizing performance. Engineers relied on this new design to reshape the club, shifting more weight lower in the clubhead to maintain high inertia with a slightly enlarged face profile to inspire confidence and generate ball speed.

Qi10 Fairway: Perfect Blend of Distance and Forgiveness
The most widely used version on Tour and among amateurs, the Qi10 Fairway is the perfect blend of distance and forgiveness, while the precision CG location delivers a combo of high launch and low spin.

“One thing that golfers may not know is that the steel model of TaylorMade fairway woods is among the most played on Tour year after year. With the added performance of Qi10 delivered by the Infinity Carbon Crown and repositioned internal mass pads, we are confident that trend will continue. This is a very clean overall design that delivers the vibrant sound and powerful distance that TaylorMade fairway woods are accustomed to achieving.” - Tomo Bystedt, Senior Director Product Creation

The Qi10 Fairway incorporates proven TaylorMade technologies such as the Thru-Slot Speed Pocket™ and laser etched topline. Respectively, these features boost speed on low face shots and promote consistently accurate alignment. Continuing the legacy of V Steel™ technology, the Qi10 Fairway's sole design improves turf interaction and versatility.

Internal mass pads have been designed for balanced performance, weight has been split between low-forward and low-back to produce a hot trajectory with ample forgiveness.

Qi10 Max Fairway: Extreme Forgiveness & Playability
The Qi10 Max Fairway takes TaylorMade’s proven formula for this target golfer and enhances it for extreme forgiveness and playability. Its larger front-to-back shape allows for increased inertia that’s designed to deliver more stability at impact. A shallower profile and extreme MOI allows for higher launch and forgiveness across the face making this the most forgiving fairway TaylorMade has ever made.

Departing from the traditional, the Qi10 Max Fairway boasts an ultra-high MOI construction, combining low CG projection with a confidence inspiring 200cc head volume. Internal mass pads have been designed for maximum forgiveness with the weight moved to the extreme low back, making this fairway TaylorMade’s easiest to hit in the line.

Qi10 Tour Fairway: Three Fairways in One
The Qi10 Tour fairway features a titanium head that frees up additional mass for precise CG placement in a compact, Tour-proven shape. It boasts a lower profile moveable weight system with a 50g sliding weight and a 2° loft sleeve to offer versatile flight options. Golfers can shift the weight back for higher launch and stability, center it for all-around performance or move it forward for a low-spin ball flight with maximum distance.

New to the Qi10 Tour Fairway is the integration of a TSS weight and the innovative Infinity Carbon Crown. The TSS weight enables precise customization for pinpoint swing weighting, while the infinity crown provides a sleek, clean look at address that makes alignment easy.

Qi10 Tour fairway combines proven TaylorMade innovations like multi-material titanium carbon construction, laser topline alignment and Twist Face®. These features blend seamlessly to enhance overall performance across a variety of on-course scenarios.

Availability & Specifications
The Qi10 family of fairways will be available at retail in February 2024.

Qi10 fairways are available in 3-wood (15°) and 5-wood (18°) with Fujikura Ventus TR Blue FW 6 (R, S) and Mitsubishi Diamana Blue TM0 (R, SR, S) shafts.

Qi10 Max fairways are a available in 3-Wood (16°), 5-Wood (19°), and 7-Wood (22°) with Fujikura Speeder NX TCS 50 (S, R) and Mitsubishi Diamana Blue TM50 (R, SR, S) shafts. There is also a women’s Qi10 Max offering in the same lofts with Mitsubishi Diamana Blue TM40 shaft.

Qi10 Tour fairways are available 3-wood (15°) and 5-wood (18°) lofts with the Mitsubishi Tensei AV LTD Blue (S) and Mitsubishi Diamana Blue TM50 (R, SR, S) shafts.

Qi10 Rescue Family
The Qi10 family of Rescue™ clubs is headlined by the all-new Carbon Crown in the Qi10 and Qi10 Max models, which frees up mass for optimal weight distribution and forgiveness. Each Rescue features a different shape with the oversized Qi10 Max, classic Qi10 and compact Qi10 Tour.

The Qi10 Rescue has internal split weighting and low CG to create a versatile Rescue with extremely long distance and easy, high launch. The mid face height allows for easy launch from tight lies and confidence off the tee. Both Qi10 and Qi10 Max hybrids have the proven V Steel™ sole to improve turn interaction and versatility.

Featuring rear-leaning perimeter weighting and ultra-low CG, the Qi10 Max is a versatile Rescue engineered for high launch and max forgiveness. A shallow face height allows golfers to hit it high from anywhere.

Qi10 Tour Rescue has a deeper forged C300 face with a higher toe that provides a look and performance for players seeking the ultimate combination of distance, workability, control and iron-like turf interaction with excellent versatility. Internal heel-toe weighting promotes added forgiveness with a more compact look.

The entire Qi10 Rescue family features Thru-Slot Speed Pocket to optimize speed on low face hits and Twist Face corrective face angles designed to overcome inherent golfer tendencies on mis-hits to produce straighter shots.

Availability & Specifications
Qi10, Qi10 Max and Qi10 Tour hybrids will be available in stores in February 2024.

The Qi10 Rescue has lofts of 3-19°, 4-22°, 5-25° with Fujikura Ventus TR Blue HB (7S) and Mitsubishi Diamana Blue TM60 (R, S) shafts.

Qi10 Max comes in lofts of 3-20°, 4-23° and 5-27°. They are equipped with Fujikura Speeder NX Blue (S) and Mitsubishi Diamana Blue TM60 (R, S) shafts. A women’s offering is also available with the Mitsubishi Diamana Blue TM40 shaft.

The Qi10 Tour Rescue is offered in lofts of 2-17°, 3-19.5° and 4-22° with the Mitsubishi Tensei AV LTD Blue (S) and the Mitsubishi Diamana Blue TM60 (R, S) shafts.

TaylorMade Golf announced the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

“We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold, we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.” - Brian Bazzel, VP of Product Creation

What 10K MOI means to the golfer
In its simplest form, higher MOI = more forgiveness. Higher MOI reduces head rotation on off-centre impacts, protecting ball speed on mis-hits and delivering more consistent launch conditions. This is measurable forgiveness. The Qi10 Max driver boasts a combined total MOI of 10,000 g-cm² (10K), a feat that is the result of advanced lightweight materials, a reinvented head shape and strategic placement of mass.

The forgiveness of Qi10 Max can be a benefit to golfers of all skill levels, from the everyday golfer to a major champion like Team TaylorMade’s Nelly Korda and Collin Morikawa.

Qi10 MAX: Four Key Technologies
The formula for achieving optimal performance in a 10K MOI driver requires the unified integration of four key technologies:

• Advanced Construction with Infinity Crown: TaylorMade’s advanced construction techniques allow strategic mass redistribution, enabling a deep and low Center of Gravity (CG) for optimal launch and spin control while maintaining high MOI. The new crown covers 97% of the top surface creating a clean and elegant look.
• Optimized Head Shape: The Qi10 Max features a shallower head shape that extends from front-to-back, housing a concentrated mass at the extreme limit from CG. This unique head shape contributes significantly to the clubhead’s inertia by allowing mass to be placed further from the center of the clubhead.
• Carbon Face Technology: The Qi10 Max utilizes the third generation of 60X Carbon Twist Face®, delivering a fast face on center strikes, while also preserving ball speed on mis-hits. This technology works in conjunction with a redesigned ledge that houses the face in a position that flexes in unison to efficiently optimize energy transfer at impact.
• Torque-Control Shaft: TaylorMade’s extensive research and testing led to the development of a shaft with lower torque, promoting improved face closure at impact. This innovation is the final piece in the quest for 10K MOI with TaylorMade performance.
  

“This quest to 10K is the sum of a variety of proven TaylorMade technologies that have been integrated into a new shape in the Qi10 Max, literally giving us the most forgiving driver in TaylorMade history with the highest MOI we’ve ever achieved. On top of it, the evolution of 60X Carbon Twist Face features a new blue colour pattern and high contrast topline that works in unison with the Infinity Carbon Crown to provide a very clean and refined look at address position.” - Tomo Bystedt, Senior Director Product Creation

Qi10 LS: Forgiveness, adjustability and performance for the better player
Qi10 LS delivers a lower spin and lower launch that is engineered to optimize performance for players with faster swing speeds and higher spin rates. With a deep face and a more compact overall head shape, Qi10 LS will be the preferred driver for many of Team TaylorMade’s Tour athletes.

Utilized throughout the Qi10 family, the Infinity Crown marks a significant leap forward in TaylorMade's carbon crown construction.

By extending carbon fibre to the extreme perimeter of the head and aligning it flush with the top of the face, this new design maximizes mass savings. This innovative approach removes excess weight previously located in less advantageous positions, resulting in optimal redistribution of mass for lower CG and better spin properties critical to players who choose the Qi10 LS driver.

Qi10 LS also incorporates a new, more efficient moveable weight that features a single 18g steel sliding weight housed by an innovative track system. Strategic shaping along the sole is designed to deliver better aerodynamics with reduced turbulence.
The redesigned structure allows the adjustable weight to move farther forward and lower relative to its predecessor, resulting in a lower balance point and optimized inertia for a more forgiving low-spin experience.

Qi10: Complete performance
The Qi10 driver has been strategically engineered to help players optimize distance and maximize forgiveness, wrapped in a clean, confidence-inspiring package. Qi10 features lower CG projection and higher MOI than previous TaylorMade drivers in this category, creating a driver aimed at golfers seeking the ultimate blend of distance and forgiveness.

A brand-new, slightly larger address shape combined with the clean look of the Infinity Carbon Crown and a high contrast topline for enhanced alignment that inspires confidence for all levels of golfers.

Qi10’s re-engineered 60X Carbon Twist Face is significantly lighter than traditional titanium and creates a more efficient energy transfer with a new supporting structure that promotes faster ball speeds. The face is also designed for improved preservation of ball speed on off-centre shots.

The entire Qi10 family of drivers feature a 4° loft sleeve (+/- 2°) and build upon proven TaylorMade technologies such as the Thru-Slot Speed Pocket™ designed to optimize ball speed on low face hits.

Specifications & Availability
Qi10 Max, Qi10 LS and Qi10 will be available in stores in February, 2024.

Qi10 Max has loft offerings of 9.0° and 10.5°. Shaft offerings are Fujikura Speeder NX TCS 50 (R, S) and Mitsubishi Diamana Blue TM50 (R, SR, S). Qi10 Max also comes in a women’s version at 12.0° loft with Mitsubishi Diamana Blue TM40 shaft.

A lightweight High & Light (HL) version of the Qi10 Max both at 10.5° and 12.0° lofts will be available in custom.

Qi10 LS is offered in lofts of 9.0° and 10.5°. It comes with two shaft options in the Mitsubishi Tensei AV Limited Blue 65 (R, S), Mitsubishi Tensei AV Limited Black 65 (S) and the Mitsubishi Diamana Silver TM50 (R, SR, S)

Qi10 comes with the 9.0° (RH) and 10.5° (RH/LH) lofts. The driver is equipped with Fujikura Ventus TR Blue 5 (S, R) and Mitsubishi Diamana Blue TM50 (R, SR, S) shafts.

TaylorMade Golf introduced the all-new Qi Irons, a blend of minimalistic aesthetics and advanced multi-material technology. Qi irons aim to deliver the optimal combination of distance, accuracy and solid feel in an inviting game-improvement package.

At the heart of the Qi Iron is individual head optimization, organic face designs and FLTD CG, all working in unison to help golfers minimize the right miss. It’s no secret that many golfers in the game improvement category have a propensity for the slice. So, why do the leading game improvement irons have a fade bias in the long irons? Don’t worry, it didn’t make sense to our engineers either.

That’s why we designed the all-new Qi irons to have significantly less right bias, for straighter and more accurate shots. Read the chart below to see how Qi irons stack up compared to other leading game improvement sets.

"Qi Irons represent a fusion of performance and design, delivering a combination of distance and accuracy with a solid feel unexpected of game improvement irons. We rely on a team of technologies to make this possible, with the ultimate goal of giving golfers straight distance that outperforms the competition." - Matt Bovee, Director of Product Creation, Irons.

Comprehensive Technologies | Integrated System Design
With Qi Irons, TaylorMade debuts its new Integrated System Design – a suite of technologies aimed at optimizing each individual iron head. The advantage of our system lies in the ability to facilitate communication among key technologies throughout the engineering process. This is crucial because the face design, Speed Pocket functionality and mass distribution are intricately interconnected, collectively influencing ball speeds, launch angles and spin rates.

Driven by organic face geometries, Cap Back Design and Speed Pocket technology, this comprehensive approach tunes the performance of each head to ensure ideal gapping, exemplary ball speeds and consistent launch angles throughout the entire set.
The 4- and 5-irons feature a lower profile backbar design for a low centre of gravity that encourages easy launch and towering ball flights. On the other end, shorter irons showcase a backbar design with exaggerated heel-toe weighting for higher inertia, delivering enhanced forgiveness with the ability to control ball flight with scoring clubs. FLTD CG also plays a critical role in optimizing performance throughout the set.

In the simplest terms, the advantage of FLTD CG is easier launch with long irons and better control with short irons. Considering that long irons are generally more challenging to get airborne, we strategically position CG lower to invite easy launch conditions. The CG progressively rises into the short irons, which aids in control, launch, spin, trajectory and accuracy. This intuitive design approach is new to our game improvement offerings.

Now in its second generation, Cap Back Design™ with Toe Wrap Construction blends the advantages of a hollow-body iron with those of a traditional cavity back, replacing the steel back with a more efficient composite badge. The result is a synergistic construction with optimal mass properties, clean lines and a satisfying sound and feel, akin to a player's distance iron such as P·770 or P·790.

Superior Sound & Feel

To enhance sound and feel, the 2024 Qi Irons feature re-engineered HYBRAR Echo Dampers in the 4- through 9-irons. Individually designed for each iron, these dampers incorporate strategically placed ribbed structures that sit behind the face. Each iron face aligns with the damper, effectively reducing unwanted vibrations. Furthermore, the Echo Damper collaborates with Cap Back Design and a 360 undercut with thick-thin topline geometry to maximize COR and forgiveness while maintaining a desirable sound and feel.

“These irons epitomize TaylorMade’s continual evolution in game improvement designs. We maintain the elevated forgiveness and ease-of-use, but package it with a clean look that any golfer would proudly display in their bag. In essence, we are delivering both distance and forgiveness within a more consistent and accurate package. All while achieving a larger sweet spot and a feel akin to forged irons.” - Matt Bovee, Director of Product Creation, Irons

Qi HL Irons | High & Light
Qi HL irons are crafted for players seeking higher launch and faster clubhead speeds. Loft configurations are approximately 2° higher compared to the standard Qi model, contributing to Qi HL’s ability to achieve increased launch angles. Another defining feature is the weight reduction, with like-to-like builds of Qi HL measuring up to 26g lighter than a standard Qi iron, a design element intended to enhance clubhead speed and overall performance for a specific audience. Stock shaft options include the Nippon Steel NSPro 790 (steel) and Fujikura Speeder NX (graphite) shafts.

Specifications & Availability
Available at retail in February 2024, the Qi irons will be offered in 5-PW/SW (7 pc.) and come equipped with Nippon Steel NSPro steel shafts (R: 820GH, S: 910GH) or Fujikura’s Diamana Blue TM60 graphite shafts (R & S). For women, the Qi irons will come equipped with the Fujikura Diamana Blue TM40 shaft.